Firenze NOW!

18 November 2020 - 18:00

The Future of Florence: Tourism of the Future

Participate via Zoom or Facebook Live


Key Questions:


  • What is the economic impact of the tourism in Florence?
  • What is the actual situation in Florence, can tourism be considered as an industry or should it be treated differently?
  • What strategies can be adopted to create a better experience of the city for visitors
    and residents?
  • How can higher quality/lower volume tourism be achieved?

A  panel discussion featuring: 


  • Marzio Fatucchi, Corriere Fiorentino (Moderator) 
  • Lara Fantoni, former manager of Florence tourism board
  • Leonardo Ferragamo  
  • Pier Carlo Testa,  President for Tuscany of the national tour operators association  
  • Dianne Archibald,   UNESCO World Heritage


There are two ways to join the event:

1) On Zoom (no reservation necessary), simply clicking on this link at 18:00 on Wedesday 18th November.

2) Via live streaming on Facebook – at the British Institute page:

There is no charge for seat reservations or to attend the event on Zoom, but we ask you to consider making a donation to support the Institute and its beautiful library if you wish to attend an event.

Thank you for your support.