Firenze NOW!

1 July 2020 - 18:00

Virtual Cultural Event

Registrations to the Zoom Webinar are now closed.  You can watch the talk on Facebook live    


What next for Florence?

In a major speech at the end of May, Dario Nardella, the Mayor of Florence set out a vision for the socio-economic reconstruction of Florence following the devastation of the COVID-19 crisis:

“The challenge is to embrace this moment as an opportunity…to devise and create a new model of social and economic development for the city, which holds together its more traditional vocations of culture, art, tourism, industry and manufacturing with renewed functions as a smart city, whereby artisan workshops, biotechnology, modern enterprises, infrastructure connecting and supporting businesses, research and professional training centres, selected

tourism and high technology can co-exist and fuel one another…  The Florence of the future must be more intelligent, inclusive and greener.”

Four local internationalists discuss what this challenge means for the city and how it can be constructed

John Hooper, Italy correspondent for The Economist

Georgette Jupe, editor and blogger Girl in Florence

Morgan Fiumi, digital entrepreneur

Marco del Panta, Special Adviser to the Mayor  for International Affairs and Higher Education

ChairSimon Gammell, British Institute of Florence 


Audience interaction encouraged, as we explore the ways to build a better Florence for everyone


Firenze NOW! will run as a Zoom Webinar for the first 100 participants;  others can join via a live stream on Facebook, and participate through the comments chat.

Registrations to the Zoom Webinar are now closed.  You can watch the talk on Facebook live    


We request that you make a donation (however much is comfortable for you) if you wish to participate in the webinar. Your donations will help keep the Institute afloat at this difficult time; and we will give 50% of the money we receive to "Firenze per Firenze",  a local funding programme that is addressing the social and economic crisis that the city of Florence is currently facing.

Thank you for your support.



To Join the Video conference:

If you do not already have ZOOM on your computer, it’s easy to download using this link – and it’s FREE!  

Invitation link to follow

Once you have downloaded ZOOM. All you have to do is click on the meeting link to join the videoconference. 


On April 27 Zoom released Zoom 5.0. This new version provides increased protection for meeting data and resistance against tampering. After May 30 all Zoom users with older versions will be required to update the Zoom app before joining meetings.  So we recommend that you act now to upgrade your Zoom to the 5.0 version.  It’s easy and quick to do!


You simply need to update your Zoom app at  or by clicking on one of the following links: 





If you want to know more about this new version of Zoom, please visit the dedicated page here: