Emilio Pucci, the Astonishing Odyssey of a Fashion Icon

When people think of Emilio Pucci, it is of his bright, swirling colours and everyone from Sophia Loren to Jackie Kennedy donning the eye-catching dresses that personify La Dolce Vita. What few know is that before creating his world-famous fashions, Pucci  played a critical role in the war against the Nazis, risking his life to smuggle out of Italy one of the most important documents of World War II. This fascinating book explores Italy’s darkest and brightest days, with the extraordinary Emilio Pucci at its centre. At the end of the war  Florence lay in ruins. Pucci returned home from his terrifying war and went on to design some of the most exuberant fashion of all time - helping to usher in a new era of creativity in Italy, which again became a mecca of fashion, art, design, film, and more.  

Simon Gammell will discuss their book and Emilio’s astonishing life with his niece Idanna Pucci and her partner Terence Ward

If you are in Florence and would like to attend the lecture in person at the British Institute Library, please register here or send an email to bif@britishinstitute.it.

The registration fee is 10 Euro per person.

Terence Ward and Idanna Pucci' book is available at Paperback Exchange, where British Institute patrons may claim a 10% discount on the purchase price. Visit their online store here. The code to get the 10% discount is BI2526.

The event is sponsored by Hermione Grassi